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Client profile
Niches & tracked accounts
▸Tracked accounts
Competitor/inspiration accounts and scraping are locked until this niche is marked Active.
Suggested accounts
Run pipeline
Own profiles
Competitor intelligence
Who's winning reach, which hook styles are working, and the actual posts driving it.
Reach by account
Hook styles (scored ≥7)
Top posts right now
Inspiration — format ideas
National/bigger accounts tracked for hook and format ideas, not performance comparison — never mixed into the leaderboard above, since a huge account's reach would make solid local performance look artificially bad.
Content ideas ready
Scored ≥7, no script drafted yet. Draft turns one into a brand-voice script for review below.
Scripts pending review
Brand-voice drafts grounded in the client's real business — not the competitor's original wording. Approve sends it to the production board.
Production board
Approved scripts and manual tasks. Pull a script up on location and check it off once it's shot.